Playlord was launched in 1984 and brought to Hong Kong a unique men’s designer fashion. In 1987, Playlord increased in market penetration by introducing its ladies’ feminine line. 

Playlord aims to bring first tastes in men's and ldaies's designer fashion especially for business executives. Since its inception, Playlord has carved itself a niche market through its high quality with an extensive selection of beautifully made and cutting-edge fashion, whilst striving a commitment to best value for money.

Considering the success of Playlord, Stage of Playlord was introduced in 1990. Stage of Playlord is specially created a unique casual style for a self-assured generation, who wish to wear smart fashionable clothes, with an emphasis on mix and match, color tone and functional design.